This is The End
Well that title sounds entirely morbid, but I swear it’s not! It is just the end of my last semester as a full time student and what a relief that is. This semester has been nothing short of stressful. From class projects to running recruitment for my sorority and of course capstone- there was a lot going on. Weirdly it was not my hardest semester though and I think that is thanks to making sure I was only taking three classes with capstone. Today I will be delivering my capstone presentation to our client Marathon Petroleum Corporation. The problem statement came with the goal to hire more diverse talented individuals to the MPC team. To do this we had to come up with an integrated marketing communications plan after conducting a bunch of research and surveying real people for their preferences. The project was both given plenty of guidelines and limited guidelines at the same time so as to ensure the teams were being creative and kept an open mind throughout the process. Tuesday ni