Let Me Show You

Well that title sounds entirely morbid, but I swear it’s not! It is just the end of my last semester as a full time student and what a relief that is. This semester has been nothing short of stressful. From class projects to running recruitment for my sorority and of course capstone- there was a lot going on. Weirdly it was not my hardest semester though and I think that is thanks to making sure I was only taking three classes with capstone.  Today I will be delivering my capstone presentation to our client Marathon Petroleum Corporation. The problem statement came with the goal to hire more diverse talented individuals to the MPC team. To do this we had to come up with an integrated marketing communications plan after conducting a bunch of research and surveying real people for their preferences. The project was both given plenty of guidelines and limited guidelines at the same time so as to ensure the teams were being creative and kept an open mind throughout the process.  T...

We are officially in week 13 of the semester, making next week Thanksgiving break, followed by two more weeks of class! This semester has flown by so quickly yet so slowly at the same time. August to the end of September went by in the blink of an eye. October to now has felt fairly slow, but with lots to do. The past two weeks have gone fairly quickly with more evening tasks and more hours at work.  So far, the last two weeks of class are going to look a little bit like: paper, presentation or pitch over the paper and thankfully only one final. I’m currently in three classes and capstone. One class is principles of finance which only has a final exam to wrap up the semester. My other two classes are in public relations: issues in PR has a reflection paper on our CliftonStrengths with a five-minute presentation; while social media strategies and campaigns- the class I write these blogs for- will be writing out a planbook for our client and doing a pitch presentation on what we thin...