The Importance of Multimedia
The funny thing about the textbook and my life as a current multimedia student specialist is that social media is a large part of what we do. Meaning a lot of the items the textbook states my reaction is “wait I do that now! I didn’t know that was a textbook element of social media.” An example of this is in chapter 4 of Karen Freberg’s “Social Media for Strategic Communication” she mentions several definitions of key social media roles. A few examples being a social media strategist, content creator, multimedia/video producer and writer/editor which all happen to be aspects of my job. Oftentimes in the creation process for a person who wants to use our services, they will come to us either with an example video in hand or a general idea of the tone and goal of the video. Personally, my favorite is when they give us the general idea and tone as this allows us to be a little more creative. For example, every year the Greek life sororities are required to create a video...