Let Me Show You

  I feel like the six C’s of effective writing for social media listed in Karen Freberg’s “Social Media for Strategic Communication” are extraordinarily obvious. That is, if you know anything or have read anything about social media. Maybe if this was the first information on social media for someone with no experience using any platform who suddenly wants to gain a following. The six C’s are content, community, culture, conversation, creativity and connection. Content is about making sure what you are sharing is relevant and that people will care about the information you're sharing. But it is also about the writing.  Community is developed when people share common interests with the content you are creating. Which can create loyalty to you and maintain your image.  Culture is created by this community to develop standards of how people behave. This often leads to your community defending you from non-community member hate.  Conversation is ensuring that you aren’t ...

Last week’s Principles of What I’m Reading blog touched on the Top 15 Social Media Tips from Guy Kawasaki’s “The Art of Social Media” . This week is a different path as the new reading is “Social Media for Strategic Communication” by Karen Freberg- meaning this is the strategy and brand development aspect of social media. So let’s call social media a game of chess- funny because the front cover depicts the social media logos as chess pieces. It is, in fact, a competition all about strategy. A competition between users to gain the most followers and likes, and a competition between platforms for who can gain the most users and daily interaction. Everyone wants to be seen and more importantly- liked. Fortunately for you as a user trying to gain a following, each social media platform has a slightly different demographic, meaning you can find your truest audience and you may dominate on one platform, but not quite as much on another. This is good, it builds loyalty to you across all platf...