Let Me Show You

  Recruitment is finally here! Which means- after this week, I can breathe again! That fact itself is really keeping me going. This semester has felt like it’s been moving in slow motion leading up to this point. There’s been many late nights of planning, meetings and stressing over if I’ve thought of everything. What’s reassuring is having two advisors who have done the role themselves, but I wouldn’t have thought about how much this position relates to my major.  This position itself teaches a few obvious skills: event planning, delegating and time management. But I ended up using a lot of the skills I already had. For example, part of this role is being aware of the brand and what we stand for. Delta Zeta has six core values at the center of this brand, they are: friendship, belonging, community, curiosity, generosity and empowerment. As the name of my blog is “Let Me Show You,” I thought I’d do exactly that to show our audience our brand. I had our members participate in a...

As ONU prepares for new student orientation here in the next week or so, things are looking pretty different. To start, this year is ONU’s sesquicentennial anniversary- also known as its 150th birthday. To celebrate and promote the occasion, various colorful banners have emerged on campus. These include ONU colors, fonts and images like we’ve never seen before. Meaning, we want this year’s branding to stand out.  For the past two weeks, I have had the honor to create and edit together the videos being used for orientation. I am super excited for the incoming class to view these videos and get hyped about becoming a part of the polar bear family. The orientation theme this year is ONE ONU. This is to emphasize the close knit polar bear pride felt by all our current students and alumni. With 150 years under our belt, we've developed a university built on collaboration, community, excellence, diversity, faith, integrity and service which we’ve emphasized in the video. This video was ...

Last week’s Principles of What I’m Reading blog touched on the Top 15 Social Media Tips from Guy Kawasaki’s “The Art of Social Media” . This week is a different path as the new reading is “Social Media for Strategic Communication” by Karen Freberg- meaning this is the strategy and brand development aspect of social media. So let’s call social media a game of chess- funny because the front cover depicts the social media logos as chess pieces. It is, in fact, a competition all about strategy. A competition between users to gain the most followers and likes, and a competition between platforms for who can gain the most users and daily interaction. Everyone wants to be seen and more importantly- liked. Fortunately for you as a user trying to gain a following, each social media platform has a slightly different demographic, meaning you can find your truest audience and you may dominate on one platform, but not quite as much on another. This is good, it builds loyalty to you across all platf...