Let Me Show You

Fall break was this past weekend and I will say: it was beyond overdue. The weekend prior, I briefly went home to visit my brother who was in from Seattle, but that wasn’t long enough of a break. This weekend was full of time well spent, but I’d be lying if I said I didn’t have a schedule. Friday night, my boyfriend and I visited my house to spend time with my mom. This was done the best possible way we know how: eating food on the couch while watching Grey’s Anatomy. Mom and I were five episodes behind on the last season… so obviously we binged all five of those episodes including the two-hour season finale. All this while my dad was blissfully socializing with some old friends at a retirement party. Saturday morning my boyfriend and I went to First Watch for a delicious pancake breakfast. I always enjoy going there when I’m around and it’s never gotten old in all 21 years that I’ve been going. Mom and Dad had taken us there since the siblings and I were just babies, but I remember be...

Have you ever heard the phrase “You gotta pay to play?” Well, if you haven’t, essentially what it means is you have to literally pay in order to play a game- think an arcade. Well, the phrase is also used as a metaphor for competition that isn’t in the form of a game, but business. Meaning, it is commonly used in social media, especially as it refers to advertising.  Karen Freberg, author of  “Social Media for Strategic Communication,” lists four types of content media. You may have heard of them, but without the technical term. They are: paid, earned, shared and owned media.  Paid media tends to be paid advertising. This could be a post, video or campaign that a brand paid for you to see in your social media feed or on YouTube.  Earned media on the other hand is the reach you obtain through people (customers or influencers) talking about your brand with their audience. This can be integrated with paid media through use of influencers. Shared media is just that- medi...